Blog
How it started...
I moved to the US at 14 to compete in high performance tennis against some of the best players in the world.
I left everything behind. My family, my friends, my life in Buenos Aires. In Argentina I had everything — barbecues every weekend, family around the table every night, the same school since I was born, my coach, my people. Food was never complicated. You just ate real food and felt good.
But I was obsessed with tennis. Since I was five years old I was hitting against a wall thinking about nothing else. By twelve I was waking up at 5am, catching the bus to school, coming home at 5pm, heading straight to the courts until 10 at night, doing homework, going to sleep and doing it all over again the next day. I loved every single second of it. There was no better plan for me than tennis. That was my whole life.
I knew that to develop as a player I had to leave Argentina. The women's competition there meant playing the same girls every month. In Florida you could play three tournaments in the time it took to play one back home. So at 14 I got on a plane alone and moved to the United States.
I arrived in Florida alone, in a new country, a new language, a new everything. No family. No friends. I had to figure out everything by myself. My training schedule, my meals, my recovery, my life. I failed an English test and couldn't get into a public school. I had to find another way. I had no parents who had been through the system, no one to tell me how it worked. I figured it out alone. I cried every Friday night for months because I missed my people. But I kept going because tennis was everything to me and I wasn't going to stop.
Then the Florida heat and sweat started destroying my skin. Allergies, inflammation, reactions I had never had before in my life. It was extremely painful. I was desperate. I didn't know what was causing it, I didn't know how to fix it, and I was supposed to be competing at the highest level of my life while dealing with this every single day. I was exhausted, my skin was a mess, and I had no one around to help me figure it out.
A holistic nutritionist changed everything. Within weeks my skin calmed down. My energy came back. My power numbers went up. My recovery got faster. I got obsessed. Not in a diet way, in a real way. I started reading books, watching everything I could find, going deep into understanding what food actually does to your body at a performance level. I stopped eating anything I couldn't understand. I felt better than I ever had in my life. My coaches literally asked me if I ever got tired.
I started making my own clean sweets. No refined sugar, no gluten, no dairy, no seed oils. My favorite was a chocolate-covered Medjool date stuffed with nut butter. I made batches, kept them in the fridge, ate them before and after every single practice. I removed everything that was not a real ingredient and kept only what made my body feel good. Four ingredients. That was it.
Then I got into NYU Stern School of Business in New York City. New chapter. I retired from competitive tennis — not because I failed, but because I had burned through every last drop of that fire and I was ready for a new one. I moved to New York and entered a completely different world. The most ambitious, intelligent people I had ever been around. The most exciting city I had ever lived in. And almost nothing in the dining hall I could eat without feeling terrible.
I tried to find my recipe in every store I walked into. Whole Foods. Trader Joe's. Every health food store in the city.
Coconut sugar. Additives. Things I couldn't pronounce. Every single label. Even the ones with clean branding. Even the ones that said healthy all over the packaging. The chocolate always had something added. Coconut sugar, date syrup, agave, rice syrup — still sugar, just with a different name. It still spikes you. Nobody talks about that.
So I brought it to market myself.
I removed everything that was not a real ingredient. No gluten. No dairy. No refined sugar. Nothing you can't pronounce. Just four things that are exactly what they sound like.
The chocolate is 100% pure cacao and cacao butter. Nothing added. Not coconut sugar. Not anything. The Medjool date gives you that chewy caramel texture that makes this feel like a real treat. The nut butter and sea salt stabilize the sugar so you don't crash. Four ingredients. Nothing hidden. The cleanest sweet you will find anywhere.
I am still a student. I am still figuring this out. But I know this product is real, the ingredients are real, and the problem it solves is real.
Sweet. Simple. Real.